Founded in 2010 by Alessandro Fabozzi and Diego Jirillo, Officine Orange specializes in offering products and services for companies in the digital marketplace including web development, web marketing, social media management and online advertising.

The company counts Samsung, Mercedes-Benz and Adidas alongside other major brands among its existing clients.

This new partnership is being launched with an initiative called ‘Fankey’, a fan-focused platform currently in beta testing, offering direct-to-fan e-commerce. Fankey lets artists engage with their fans and generat revenues using a digitized reward system.

Artist First says that the platform is already endorsed by a number of high profile Italian artists such as Francesco Gabbani.

Fankey is described a Progressive Web App (PWA), a website that works like an app. Artist First says that PWAs “are mobile-first, responsive, fast and secure”.

Artist First was launched by Claudio Ferrante in 2009 and has 50 employees in Milan with offices in London, overseen by respected industry veteran Charlie Rapino.

The company works with numerous successful Italian artists alongside a number of high-profile international acts. Artist First also distributes a wide range of labels and has in its own roster, which includes Gazzelle, Fulminacci, Alfa, Dardust and Zero Assoluto among others.

The company also has a significant shareholding in 432 Srl, the management company led by Alessandro Fabozzi that represents Italian artists Le Vibrazioni, Francesco Gabbani Mace, Dolcenera and Irama.