Italy’s Artist First Acquires 51% Stake in digital medial agency Officine Orange

Founded in 2010 by Alessandro Fabozzi and Diego Jirillo, Officine Orange specializes in offering products and services for companies in the digital marketplace including web development, web marketing, social media management and online advertising.

The company counts Samsung, Mercedes-Benz and Adidas alongside other major brands among its existing clients.

This new partnership is being launched with an initiative called ‘Fankey’, a fan-focused platform currently in beta testing, offering direct-to-fan e-commerce. Fankey lets artists engage with their fans and generat revenues using a digitized reward system.

Artist First says that the platform is already endorsed by a number of high profile Italian artists such as Francesco Gabbani.

Fankey is described a Progressive Web App (PWA), a website that works like an app. Artist First says that PWAs “are mobile-first, responsive, fast and secure”.

Artist First was launched by Claudio Ferrante in 2009 and has 50 employees in Milan with offices in London, overseen by respected industry veteran Charlie Rapino.

The company works with numerous successful Italian artists alongside a number of high-profile international acts. Artist First also distributes a wide range of labels and has in its own roster, which includes Gazzelle, Fulminacci, Alfa, Dardust and Zero Assoluto among others.

The company also has a significant shareholding in 432 Srl, the management company led by Alessandro Fabozzi that represents Italian artists Le Vibrazioni, Francesco Gabbani Mace, Dolcenera and Irama.

Source

© https://www.musicbusinessworldwide.com


link

Artist First rileva il 51% di Officine Orange e lancia Fankey, app-fanclub

Artist First, società di distribuzione e produzione fondata da Claudio Ferrante, ha rilevato una quota del 51% del capitale dell’agenzia digitale milanese Officine Orange. Dopo il recente annuncio dell’acquisto di una partecipazione significativa nell’agenzia di live booking Colorsound, la nuova operazione rappresenta una successiva tappa della strategia di crescita della label di riferimento per il mercato indie italiano.

Fondata nel 2010 da Alessandro Fabozzi e Diego Jirillo, Officine Orange è specializzata nell’offerta di prodotti e servizi per le aziende nel mercato digitale tra cui web development, web marketing, gestione dei social media e pubblicità online. L’azienda conta tra i suoi attuali clienti Samsung, Mercedes-Benz e Adidas e molti altri brand di primo piano. Artist First è stata lanciata da Ferrante nel 2009 e ha 50 dipendenti a Milano, oltre a un ufficio a Londra, supervisionato dal veterano dell’industria musicale Charlie Rapino. La label lavora con numerosi artisti italiani e internazionali di alto profilo. Artist First distribuisce anche una vasta gamma di etichette e ha nel proprio roster artisti come Gazzelle, Fulminacci, Alfa, Dardust e Zero Assoluto.

Source

© https://www.ilsole24ore.com


link

New Partnership Launches with ‘Fankey’ PWA Initiative

Italian distribution company and record label Artist First has announced the acquisition of a 51% stake in Milan-based digital agency Officine Orange.

Following the recently announced purchase of a significant shareholding in renowned live booking agency Colorsound, this new announcement represents the next stage in the company’s ambitious growth strategy.

Founded in 2010 by Alessandro Fabozzi and Diego Jirillo, Officine Orange specializes in offering products and services for companies in the digital marketplace including web development, web marketing, social media management and online advertising. The company counts Samsung, Mercedes-Benz and Adidas alongside other major brands among its existing clients .

Artist First was launched by Claudio Ferrante in 2009 and has 50 employees in Milan with offices in London, overseen by respected industry veteran Charlie Rapino. The company works with numerous successful Italian artists alongside a number of high-profile international acts. Artist First also distributes a wide range of labels and has in its own roster, which includes Gazzelle, Fulminacci, Alfa, Dardust and Zero Assoluto among others. The company also has a significant shareholding in 432 Srl, the management company led by Alessandro Fabozzi that represents Italian artists Le Vibrazioni, Francesco Gabbani Mace, Dolcenera and Irama.

This new partnership is being launched with an innovative initiative called ‘Fankey’, a fan-focused platform currently in Beta testing, offering direct-to-fan e-commerce and already endorsed by a number of high profile Italian artists such as Francesco Gabbani.

Fankey is a Progressive Web App (PWA), a website that works like an app, replicating the advantages while providing an elegant user experience. PWAs are mobile-first, responsive, fast and secure. They have lower maintenance and development costs than apps and are not available for mass purchase in app stores. They also maximize revenues by not charging commission for in-app purchases.

Source

© https://www.recordoftheday.com/


link